“We all moan and groan about the loss of the quality of life through the destruction of our ecology, and yet every one of us, in our own little comfortable ways, contributes daily to that destruction. It's time now to awaken in each one of us the respect and attention our beloved Earth deserves." The fashion industry often gets a bad rep when it comes to being environmentally friendly. However, this is beginning to drastically change with the fashion industry going green in so many aspects. With green cosmetics, magazine articles, and clothing, the industry that is often accused of being so wasteful is turning their act around. When the message of the importance of 'going green' has reached almost all walks of life, could the fashion industry be far behind? Evidently not, what with 'Green Fashion' a terminology that encapsulates the gamut of environment-friendly practices. So be it the use of eco-friendly fabrics that necessitate less energy and water or non-toxic vegetable dyes, recycling previous years' ensembles into a whole new fashion collection, to say nothing of jewellery fashioned out of waste paper.
"Sustainable development" has become a buzzword in the present times due to the emergence of various social & environmental concerns. Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment. Extensive use of natural resources and superfluous production & use of man-made articles along with tremendous waste generation is adversely effecting the environment. This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations.. Its relevance in the Fashion industry is because of the highly unsustainable nature of this industry. Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world. Trends like global operations, fast fashion, increasing disposable incomes, increasing consumerism are intensifying the social & environmental concerns with respect to the fashion industry. An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.
The very latest in green fashion isn’t the $20 organic cotton jeans at Kmart or the hand loomed hemp/silk blends on the runway at Fashion Week.. Wouldn’t it be nice to wear custom dress shirts, dresses, shirts, skirts and other garments made out of an eco-friendly kind of fiber? Unknown to a lot of people still, many big brands in the fashion industry are already going green with their different clothing lines made out of natural materials. These men’s, dresses and scarves, to name a few garments are composed of fabrics that are made out of soy bean, hemp, coconut, pineapple leaves, and even bamboo. So many celebrities have become a major part of the going green factor as to protect the environment, they could be one of the most looked upon role models. There are few eco- friendly designers whose designs include beautiful dresses made completely out of recycled materials like newspaper and boxes. Other more “wearable” items were simply made from organic threads. The shows not only focus on clothing, but models were treated to eco friendly make up and hair products as well.
Green Technology, Strategy and leadership for clean and sustainable communities, discusses strategies for green and clean living. The Business Green informs about Fashion industry signing up for a green makeover. All of us should live life like "look fabulous live well, do good. Computer technology plays an important role in the strengthening and reinforcing the sustainability efforts and is specifically directed to the contribution of computer technology for bringing in social & environmental. When the fashion world is in danger, it is best to protect the residents by being environment friendly and going green instead. When you plant a tree, never plant only one, plant three one for shade, one for fruit, and one for beauty. Going green with our clothes is a very helpful way to lead to a healthy surroundings and to decrease wastes products without compromising on fashion and comfort, appearances and style. So go out and shop for some eco-friendly clothes.
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